Will the year 2007
    be a great year?


Monday, November 06, 2006

Honda Accord Ad

And you thought those people that set up roomfuls of dominos to knock over were amazing.

Well, people,let me tell you: there are absolutely no computer graphics or digital tricks in the film clip you are about to watch. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, some people in the crew were ready to change professions.

The film took three months to complete. It is two minutes long. It cost a reputed six million dollars to produce--including engineering.

However, this clip is fast becoming the most downloaded advertisement in internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the estimated costs.

There are six and only six "hand-made" Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two hand-made cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out there were no graphics. It was for real!

Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

Honda Accord Ad


oneninefive said...

It says this was done with no graphic alteration. I do not believe that, but thought it was an interesting clip to share with my blog readers.


Anonymous said...

Agreed...something about those tires moving up didn't seem right.

FrecklesFly said...

Cool.. I can see lot of engineering involved including the tires.. it can move up slightly as I did saw it start to roll back before it went out of picture frame.. but overall do look graphic so that means graphic gotten so good that we can hardly tell the difference between reality or artificial

Anonymous said...

I really love that advertisement, whether there were some graphic manipulations or not. It doesnt show a person, speed of the moving vehicle or how shiny or sleeky the exterior body of a vehicle is... but what the vehicle is truly about inside.

You're right, Rachel... nowadays, it's hard to tell what is true or not. With that saying, I'm taking the bet to say I believe this advertisement has not been altered. Science, like those tires moving up, is possible :) Force is hard to tell from a distance.

Anonymous said...

That's cool, I remember seeing that long time ago, maybe a year ago or months.

I think it's hard to tell if it's real or not because of the quality of the video. It does look possible, so I would believe it's real because there's no reason to doubt it because we can do it ourself only if we have the patience.